Episode 131:
I was recently emailing back and forth with a listener about building a recruitment marketing strategy for their business. How companies can make people want to come work for them is actually one of the things I’ve been talking to people about the most lately, so I wanted to make sure to have an episode of Absolute Advantage with a guest whose business is excelling in this area.
The architectural design firm Gensler is an excellent example of this, and I was so thrilled to have Ken Baker, Co-Regional Managing Principal of Gensler’s Southeast Region, join me to talk about making an impact in everything you do.
One of the areas in which Gensler makes an impact is their excellent process for growing and developing their team, no matter what position someone might have inside their organization. That internal mentorship program is absolutely top notch.
This really stood out to me because of the impact actually making that effort and investing in their team has on their recruitment and retention efforts. When every person inside your company continues to get better and better, that becomes really attractive for people job searching. Top talent loves attracts top talent, and that’s absolutely the case for Gensler.
Not only that, but the growth is really important to the millennial generation. They often get a bad rap, but growth is so important to them. When you give them the opportunity to grow, develop, and gain purpose, they want to stick around. We all know how expensive it is to turn people over, so you have to do what you can to keep your good employees around. The best way to do that is through this growth program that Gensler has implemented so well.
This is just one of the many ways that Ken talks about around this idea of how you can make an impact that is spread all over this episode. I highly recommend that you listen in to the full episode because when you apply Ken’s strategies to your business, you will be applying the secrets that have made Gensler one of the most successful companies in the planet.
Thank you for listening today! I appreciate your time so very much.
Ways to contact Ken:
- Email: kenneth_baker@gensler.com