Episode 119:
Having a keen eye isn’t just for what one sees, but also for what one senses. Having been one of the most sought after portrait photographers in the U.S. for more than three decades, Jeffrey Shaw, a.k.a. the Lingo Guy, uses this honed intuition to teach entrepreneurs how to attract their ideal customers by speaking their Secret Language. Jeffrey is the host of the popular business podcast Creative Warriors, a nationally acclaimed keynote speaker, a business coach for entrepreneurs, and the author of the forthcoming book, LINGO: Discover Your Ideal Customer’s Secret Language and Make Your Business Irresistible.
What you’ll learn about in this episode:
- Why every market has a secret language
- The danger of building the business you want and then trying to stuff people into it
- Studying your market and learning their perspective
- Why customers are going to require that we know more about them than their statistics and behavior
- Looking through your customer’s eyes and seeing what’s already familiar to them
- Why your ideal customers want your brand to speak on their behalf
- How pricing creates perception and why the right price will magnetize your ideal customers
- The power of using the right — and wrong — words
- Your ideal customers: the people who will love what you do
- How to win customers when you can’t compete on price
- The New Niche: defining what your area of expertise is (and why this is open to multiple audiences)
Ways to contact Jeffrey: