February 9, 2017

You Must Be Honest and Authentic, with Don Osmond

Episode 52:

Marketing professional, speaker, and writer Don Osmond focuses on authentic marketing to help businesses develop sound branding strategies. Widely regarded as a marketing and communications thought leader, he works with clients to develop the genuine narrative of their companies, which becomes the foundation for their branding and messaging. Son to international entertainment icon Donny Osmond, his approach to marketing incorporates lessons from the entertainment industry. After years of education and experience, he knows firsthand that good marketing requires truth-telling and invitation, not spin. Don believes that authenticity is the only true value proposition that a company can offer, so he serves his clients by developing genuine story-based marketing and authentic marketing strategies. Don lives in Austin, Texas with his wife Jessica and two tiny storytellers-in-training, Truman and Leo. He loves hiking, biking, and camping, all of which are easily accomplished in this city full of green spaces.

What you’ll learn about in this episode:

  • Don’s journey
  • Why you need to just put one foot in front of the other and keep moving forward
  • Why storytelling is so important in marketing
  • Why a company’s most valuable asset is authenticity
  • Why it’s so dangerous to assume that you’re smarter than your customers
  • What Don learned from his father, entertainment icon Donny Osmond
  • Why Don’s business OzComm focuses solely on strategy and how he helps his clients do the execution
  • Why you need to reach outside of your organization for help
  • Why you don’t need to spend time on all social networks equally and the dangers of automating too much

Ways to contact Don: