Episode 39: How to Use Interns to Grow Your Business, with Julie Braun
Super Julie Braun is a clever cocktail of right brain (creativity and big picture), left brain (knowledge and process), and a splash of a sassy attitude.
In her corporate career, Super Julie’s held Creative Director, Executive Vice President, and Chief Marketing Officer positions with super-sized brands like Victoria’s Secret, MTV, Bath and Body Works, Estée Lauder, Nike, and Carter’s Childrenswear. At Carters, in just 18 months, Super Julie’s team contributed to the company doubling their business from $500 million to over $1 billion, which also led to a public stock offering.
When she started her own company, Super Julie did what Super Julie does best. She immediately recruited interns to help her grow her business. Super Julie’s interns were working directly with clients on high-level projects, serving as integral, contributing members of her team. Realizing that other businesses and organizations could greatly benefit from her experience, mentorship abilities, and proven systems, SuperInterns.com was born in December of 2008.
What you’ll learn about in this episode:
- Julie’s background and how she built her intern business
- How Julie turned her dyslexia from her biggest liability to her biggest gift
- Focusing on what makes you the most money and delegating everything else away
- Why you should use interns to leverage your resources
- Paid vs. unpaid internships: what you need to know
- The rules and regulations that come with unpaid internships
- How to create a culture for virtual internships (or employees)
- The benefits of working from home
- The impact Julie’s live broadcast has had on her business
- Julie’s business’ manifesto (that was written by interns!)
- A piece of Julie’s process for vetting the super interns that work for her
- Why you need someone that will call you out
- Why you need to listen to those around you
- Why you can’t do it alone
Ways to contact Julie:
- Website: www.superinterns.com