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Bob Burg

Episode 150: How to Be an Effective Influencer Within Your Organization, with Bob Burg

Founder of Burg Communications, Bob Burg is also a former television personality and top sales producer. His experience working with Fortune 500 organizations is the foundation for his leadership and business development books and teachings. He was named one of the 30 most influential leaders by The American Management Association and has shared the platform with key social, economic and political leaders, including a former U.S. president. He was also named as one of Inc. magazines Top 100 Leadership Speakers.

It’s the responsibility of a business leader to “give” first – when making sales, when settling disagreements, and when moving ahead in the company.

This is the heart of Bob Burg’s line of Go-Giver books, which focus on the power of providing value to everyone around you as part of your job. Bob’s latest book is all about influencers and the nature of influence on the job. In our discussion, he talks the value of influencing others and how the right influence is all about giving to others.

Bob has been named one of Inc. Magazine’s top 100 leadership speakers. If you haven’t heard him speak you should really take the opportunity – but you can listen to the latest episode of Absolute Advantage for a good idea of what it’s like!

I speak with Bob about how finding common ground is more difficult now than ever, how people skills are an important complement to any leadership position, and about how influencing others is about pulling them toward you with your own giving, listening, and helping skills.

We also go in-depth on the five different ways that influence can work in the business world, how to make sure you don’t turn business partners into enemies by accident, and how to properly ask for a favor (yes, there is a right way).

If you’ve ever had trouble striking deals in the workplace, or you struggle with – shall we say, coworkers who aren’t the easiest to get along with – this episode may be particularly useful for you. Anyone who collaborates or works on a team will also be able to appreciate the many tips we touch on!

You can listen to the full episode now and learn more about Bob’s advice, life stories, and latest book.

Thank you for listening today! I appreciate your time so very much.

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