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PJ Jonas

Episode 96: Scale Up for Longevity, with PJ Jonas

PJ Jonas is a business owner, goat-wrangler, entrepreneur, and mother. After getting goats to provide healthy milk for her eight children, she decided to put some excess milk into a batch of handmade soap. That decision was the beginning of Goat Milk Stuff, a growing goat milk products business that has been featured on The Today Show, The Doctors, The Huckabee Show, and in O, the Oprah Magazine. This is a great story of how a business was started in her kitchen and grew into a million dollar business that now employs her entire family as well as other employees.

What you’ll learn about in this episode:

  • How ingenuity can arise from simply wanting to help others
  • Solving problems as a mother that turned into a million dollar business
  • Insider knowledge of entrepreneurship from a successful owner
  • Thinking about employees carefully before hiring to promote success
  • Understanding your missteps and not letting yourself be defined as a failure
  • Why you can’t get it all done and how to seize on the right opportunities
  • Maximizing efficiencies and processes through carefully designed systems
  • Growing your business at the right pace
  • What you need to know about your competition when diversifying your business
  • How to be humble and a good listener and why all leaders must be able to do both
  • Where you can have a chance get a free bar of soap from Goat Milk Stuff

Ways to contact PJ:

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