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Kevin Harrington

Episode 94: Build Up Your Brand, with Kevin Harrington

Kevin Harrington has been a successful entrepreneur for over 40 years. He is an original member of the cast of ABC’s hit, Emmy Award-winning TV show, “Shark Tank.” Also known as the “Inventor of the Infomercial” and pioneer of the “As Seen On TV” label, he co-founded the Electronic Retailers Association (ERA) and the Entrepreneurs’ Organization (EO). Kevin has launched over 20 businesses now worth over $100 million in sales, been involved in more than a dozen public companies, and launched over 500 products generating more than $5 billion in sales worldwide with iconic brands and celebrities such as Jack Lalanne, Tony Little, George Foreman, and the new I-Grow hair restoration product on QVC.

Kevin got his start as a young entrepreneur in the early 80’s when he launched Quantum International with $25,000. Entrepreneur Magazine has called him, “one of the top entrepreneurs of our time.” As a business thought leader he is often featured and quoted in the Wall Street Journal, New York Times, USA Today, CNBC, Forbes, Inc., Entrepreneur, Fortune, The Today Show, Good Morning America, CBS Morning News, The View, Squawk Box, Fox Business, and more. He is a regular contributor to Forbes.com and Inc.com and has published acclaimed books like, “Act Now! How I Turn Ideas Into Million Dollar Products,” the best-seller, “Key Person of Influence,” and “Put a Shark in Your Tank.”

What you’ll learn about in this episode:

  • How Kevin became the inventor of the infomercial through smart media buying
  • Strategies you can use to build a winning team
  • What Kevin did to build many of the best-known brands in consumer products
  • Raising your own profile to leverage your expertise into marketing opportunities
  • Why a balanced approach to marketing covers many channels
  • How to raise capital by making the right impression on potential investors
  • One simple habit of the most effective managers and leaders
  • Long-term planning strategies to grow your business the smart way
  • What you can do every day to maximize your potential

Ways to contact Kevin:

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